Cue Health
From COVID Testing to Full At-Home Health (2021–23)
Overview & Scope
Cue Health launched as a COVID-19 rapid testing platform built around their proprietary molecular diagnostic device. As the acute pandemic phase subsided, the business needed to evolve — or risk irrelevance as a single-use tool.
My role was to help design the platform's expansion into a comprehensive at-home health experience spanning diagnostics, telehealth, and prescription delivery — transforming Cue from a testing app into a full-circle health platform.
Objective
Design a unified mobile experience that guided users seamlessly from testing, through results interpretation, into care options — and for appropriate diagnoses, directly to telehealth consultation and prescription fulfillment. Every new surface needed to feel native to the existing app without requiring a full rebuild of the foundation.
My Role
As Product Designer (in-house), I was responsible for:
- Designing new user flows for Care, Treatment, and Rx Checkout experiences
- Extending the existing design system to support health record categories, condition classification, and prescription states
- Partnering with product, clinical, and engineering to navigate regulatory and clinical accuracy constraints
- Prototyping and iterating based on usability feedback and clinical team review
Platform
Mobile (iOS / Android) — consumer B2C, direct-to-patient health care. Integration with Cue Reader hardware device for diagnostics. Telehealth provider network for care escalation.
Platform Evolution: Ingress & Onboarding
From Single-Test to Health Platform
The original Cue app was built around a single, linear flow: run a test, get a result. Expanding into a health platform required rethinking the app's core architecture. Users needed to understand that Cue was now more than a diagnostic tool — it was a health companion with continuity across time.
The first design challenge was ingress: how users enter the new platform surfaces. Key questions included:
- How do users who completed a test get surfaced with relevant care options without feeling upsold?
- How does the platform introduce new capabilities without overwhelming users who came for a simple test result?
- How do we preserve the quick-action simplicity of the testing flow while adding depth for users ready for more?
App Screens
Diagnostics: Test Results & Health History
Test Results Flow
The test results experience was the most established part of the platform, but it needed to evolve from a static result display into a decision point — one that could route users into appropriate care based on what the test found.
Design priorities for the results flow:
- Clinical clarity first — Results needed to be unambiguous, especially for positive diagnoses. Color, iconography, and language were all reviewed by the clinical team
- Contextual next steps — Positive results surface care options; negative results surface preventive health content
- Health history continuity — All results persist in a browsable health record, giving users a longitudinal view of their testing history
Platform App Screens
Care: Telehealth & Treatment
Care Categorization
The Care experience was the most clinically complex surface to design. Users who received a positive result could be routed to a telehealth provider — but the design needed to:
- Surface the right care options based on the specific condition diagnosed
- Make the telehealth consultation feel accessible and low-friction, not clinical or intimidating
- Clearly communicate what the visit would cover, what to expect, and what it would cost
I worked closely with the clinical team to categorize care types and develop a condition classification system that could scale as Cue added new tests to the platform.
Treatment User Flow
Care Flow
High Fidelity Care Designs
Extended App Screens
Prescription: Rx Checkout & Delivery
Prescription Delivery
For users whose telehealth consultation resulted in a prescription, Cue offered same-day or next-day delivery through a pharmacy partner network. Designing the Rx checkout flow required close attention to:
- Regulatory constraints — Prescription fulfillment flows must meet pharmacy compliance requirements; language, consent, and identity verification all required legal review
- Delivery expectation setting — Users unfamiliar with same-day prescription delivery needed clear communication about timing, cost, and what to expect
- Error handling — Insurance failure states, out-of-stock scenarios, and delivery zone exclusions all required specific design treatment
- End-to-end continuity — The Rx flow needed to feel like a natural continuation of the care visit, not a jarring handoff to a new product
Health, End to End
The Cue Health platform expansion required navigating a tension that doesn't exist in most product design work: the stakes of clinical accuracy and regulatory compliance alongside the equally real need to create an experience that didn't feel clinical, heavy, or anxiety-inducing for people already dealing with a health concern.
The expansion from a COVID testing tool to a full health platform demonstrated that design continuity matters at every scale. Users who trusted Cue for testing were willing to follow it into care and prescription — but only if the transition felt seamless and the new surfaces felt worthy of that trust.
The work across diagnostics, care, and prescription fulfillment gave me experience designing in a domain where the stakes of every micro-interaction — an ambiguous label, a confusing button state, a missing error message — are meaningfully higher than in consumer software.